Category: Offers

If you own a Sondek LP12 built before 2020, this summer is the ideal time to give it some attention. Throughout July and August, Linn is offering a complimentary Karousel bearing upgrade for your LP12 when you reach a qualifying spend on Linn products or upgrades. Having serviced and upgraded LP12 turntables for over 30 years, we can say with confidence that the Karousel upgrade is one of the most worthwhile improvements you can make to an older deck.

What Is the Karousel Bearing Upgrade?

Free Karousel Upgrade for Your Sondek LP12 This Summer Karousel is Linn’s third-generation single-point bearing for the Sondek LP12, introduced in March 2020 to widespread acclaim. The bearing sits at the very heart of the turntable, and its precision determines how much musical information can be retrieved from the grooves of your records.

With smoother rotation and greater stability than its predecessors, Karousel delivers a dramatically lower noise floor. In practice, that means music emerges from a quieter background with greater clarity and focus, bass gains depth and authority, and familiar records reveal subtleties and emotion you may never have heard before.

One long-time owner described it as possibly the single biggest musical upgrade he had heard in more than 40 years with his Sondek. Reviewers have been similarly impressed, with HiFi Critic’s Martin Colloms noting how the lowered noise floor gives music far greater dynamic range and expression.

How the Summer Offer Works

The promotion runs throughout July and August 2026 and is straightforward:

• Reach the qualifying spend — on any Linn products or upgrades, in any combination. Contact us and we’ll happily talk you through the threshold and what counts towards it
• Receive a complimentary Karousel upgrade kit — for your Sondek LP12, free of charge
• Offer ends 31st August — the promotion closes at the end of the summer

Qualifying purchases could mean taking your LP12 further with upgrades such as Klimax Radikal, Keel SE, Ekos SE, Ekstatik, Arko, or Bedrok, or any other Linn products that meet the promotional threshold.

What’s Included in the Karousel Upgrade Kit?

This is more than just a new bearing. The kit includes the Karousel bearing itself alongside a new inner platter and all-new washers, springs, and grommets. Fitting it rejuvenates the mechanical foundation of your turntable while delivering a significant uplift in performance, which is why Karousel is widely regarded as the essential upgrade for pre-2020 LP12s.

Why Have It Fitted at Audience?

A bearing upgrade is only as good as the setup that follows it. We have been servicing and upgrading Linn LP12 turntables in Bath for over 30 years, and we know when a deck sounds just right, suffused with rhythm, flair, and subtlety. When we fit your Karousel, we will make sure the whole turntable is performing exactly as it should.

Book Your Karousel Upgrade This Summer

Every Sondek LP12 ever made can benefit from the performance uplift Karousel brings. If you have yet to hear what it can do for your deck, this summer presents the perfect opportunity, and with the offer closing at the end of August, we would encourage you not to leave it too late.

To learn more about the promotion, discuss your upgrade options, or arrange a demonstration, please [LINK: get in touch → contact page] or visit us in Bath.

Upgrade Your System, Save in the Process

If you’ve been thinking about upgrading your Naim system, now is the perfect time. From 1st September 2025, for six weeks only, the Naim Exchange Programme gives you the chance to move to the latest-generation Naim products and enjoy exclusive savings when you trade in your older equipment.

This is your opportunity to take the next step in your hi-fi journey and experience even greater performance, clarity, and musical connection with Naim’s latest platform.

 

 

Why Upgrade Now?

 

Older Naim products have served music lovers well over the years, but many are now reaching the limits of service and support due to component availability. With this in mind, Naim has launched this programme to help existing owners transition to the latest streaming and amplification technology, built for the future and designed to sound better than ever.

When you trade in a qualifying product, you’ll receive a generous allowance towards your new system. That means better sound, modern features, and lasting value, all for less than you’d normally pay.

 

What Can I Trade In?

 

If you own one of the following older Naim products, you’re likely eligible:

• Uniti Qute (2)
• Uniti Lite
• Uniti (1 or 2)
• SuperUniti
• NAC N 172 XS
• NAC N 272
• ND5 XS
• NDX
• NDS

Each model has a potential trade-in value, which we can confirm with you directly. Just get in touch with us and we’ll walk you through the best option for your system.

 

What Can I Upgrade To?

This promotion applies to a wide range of new-generation Naim products, including:

• Uniti Range: Atom, Atom HE, Star, Nova
• New Classic Series: Atom, NSS 333
• CI-102: A flexible option for custom installations

Whether you’re looking for a powerful all-in-one unit or want to build a fulnal separates system, there’s something in this offer for every type of listener.

 

 

Even More Options with Power & Amplification

 

If you’re also thinking about expanding your system with additional components such as a new power supply or amplifier – like the NPX 300, NAP 250, NAP 350, or NAC 332 – we can help you build the perfect setup under the same promotional umbrella.

 

Let’s Make It Easy

 

We’re here to help you get the most from this promotion. If you’re not sure whether your current system qualifies, or if you’re deciding between models, just reach out. We’ll guide you through your options, explain the trade-in process, and make sure you get the best value for your upgrade.

 

Ends Mid-October

 

The Naim Exchange Programme is available from 1st September for six weeks only. That means you’ve got a limited window to take advantage of this offer and future-proof your system with the very best Naim has to offer.

If you’d like to know more, or are ready to upgrade, get in touch today.

Let’s get your system sounding better than ever.

Tel: 01225 333310

Email: info@audience.org.uk

This July and August, Linn is offering customers an opportunity to upgrade to their Organik DAC, at 20% off.

Organik is available across a wide range of products, from Selekt DSM to Klimax 350 loudspeakers, and now, upgrading is more accessible than ever.

 

 

What’s on Offer?

 

• All Organik DAC upgrades are 20% off for a limited time.

• The offer applies to new and existing customers.

 

Who Is It For?

The incentive is designed to appeal to three customer groups:

1. Selekt DSM Owners can upgrade from Standard or Katalyst DACs to Organik at the reduced price, including configurations with Exakt or additional cartridges.

2. New Selekt DSM Customers – Anyone purchasing a new Selekt DSM (Classic or Edition Hub) during the promotion can add Organik DAC modules at the discounted rate.

3. Klimax & Legacy Product Owners – Those with previous-generation Klimax DS/DSM, Klimax Exaktbox, Klimax 350, or Akubarik Exakt integrated loudspeakers can also benefit from the same offer.

 

Why Organik?

Organik is Linn’s first fully in-house DAC design. First introduced in Klimax DSM in 2021, it’s since become the heart of their highest-performing products. Reviewers have praised it for delivering a deeper, more expressive sound, revealing the emotional detail in every song.

 

Promotion Dates

This limited-time promotion is running from 1st July to 31st August, so if you’re thinking about upgrading to Organik, now’s the time.

Whether you’re upgrading an existing Linn system or investing in something new, this offer won’t be around for long. Don’t miss the chance to experience Linn’s best-ever DAC performance at 20% off.

 

 

Interested?

If you’re considering the upgrade or want to learn more, feel free to get in touch. This is a rare opportunity to experience Linn’s best-ever DAC performance, now closer than ever.

01225 333310 or info@audience.org.uk

3rd-Party Turntable Trade-In

Great news for turntable enthusiasts! We’re thrilled to offer an exclusive opportunity for customers looking to upgrade to the premium world of Linn, available through us this winter.

 

A brand-new Majik LP12 turntable.

Starting from 1st November 2024 and running until 31st January 2025, this special trade-in offer is perfect for anyone ready to step up their audio game.  If you currently own a non-Linn turntable, this is your chance to trade it in for a brand-new Majik LP12 turntable—a true upgrade in both quality and longevity.

Linn has designed this programme specifically for those ready to take their listening experience to new heights. With the Majik LP12, you’re not only investing in top-notch audio quality but also in a future-proof platform, ready for any upgrades down the line.

If you’ve been considering a move to Linn, now is a fantastic time to make that leap. And for those who’ve had their eye on Linn’s Klimax DSM, the trade-in programme for this model will end on 31st January 2025.

Take advantage of this final window to secure one of Linn’s finest streaming products before it’s gone.

 

We’re here to guide you through the trade-in process.

We’re here to guide you through the trade-in process and help you find the perfect Linn solution.

If you’re interested in learning more or have any questions, please reach out. We can’t wait to help you make the switch!

Click here to get in touch with us.

 

Upgrade Your Audio Experience: Trade-In Your CD Player for a Uniti Product or Streamer at Audience HiFi

At Audience HiFi, we are committed to offering the best possible support for all Naim products. Over the past 18 months, we have faced significant challenges in procuring essential components for the repair of our legacy CD players.

Despite the efforts of the Naim Procurement team, who have managed to secure much of the remaining stock, these supplies are now running low.

As a result, it has become increasingly difficult to continue providing the level of service and support Naim strive for, particularly concerning CD player repairs.

 

Introducing the Naim Trade-In Programme

 

To mitigate this issue and to provide our valued customers with an opportunity to upgrade their audio systems, Naim are excited to announce a new trade-in programme in collaboration with Audience.

This programme allows owners of eligible CD players to trade in their old models for a preferential rate on a selection of Naim’s latest products, including the Uniti Star, streamers such as the NDX2 and ND5 XS2, and the Uniti Core.

This trade-in offer is available through Audience, ensuring you receive expert advice and support during your upgrade process.

 

 

About Naim

 

Naim is renowned in the audio industry for its uncompromising commitment to quality and innovation. Founded in 1973, Naim has a rich history of designing and manufacturing high-fidelity audio equipment that delivers exceptional sound quality.

Their products are crafted with precision and attention to detail, embodying a perfect blend of cutting-edge technology and timeless design. Naim’s dedication to excellence has earned them a loyal customer base and numerous awards in the high-end audio market.

 

Eligible CD Players for Trade-In

 

If you own one of the following Naim CD players, you can take advantage of this exceptional trade-in offer:

• CD5
• CDX
• CDX-2
• CD5i
• CDS-3
• CD5x
• CD5i-2
• CD5 XS

 

Benefits of Upgrading to Naim’s Latest Products

 

Upgrading to Naim’s latest Uniti and streamer products offers numerous benefits:

• Superior Sound Quality: Naim’s Uniti Star, NDX2, ND5 XS2, and Uniti Core are designed to deliver unparalleled audio performance, ensuring you experience music as the artist intended.
• Modern Features: These products come equipped with the latest streaming technologies, allowing you to access a wide range of digital music sources, including online streaming services, internet radio, and high-resolution files from your personal library.
• Ease of Use: Naim’s intuitive interfaces and app control make it easy to manage your music collection and enjoy seamless playback.
• Future-Proofing: By upgrading, you ensure that your audio system is compatible with the latest digital formats and technologies, protecting your investment for years to come.

 

How to Take Advantage of the Trade-In Programme

 

To participate in this trade-in programme, visit us or give us a call. We will guide you through the process, helping you choose the best upgrade option for your needs and ensuring you receive the preferential trade-in rate.

 

Terms and Conditions

 

• Offer Duration: The trade-in programme is available until 1st September 2024.
• Eligibility: The offer is only applicable for the specific CD player models listed above.
• Availability: The offer is subject to stock availability, so we encourage you to act swiftly to secure your upgrade.

For further details and to find your nearest authorised Naim dealer, please contact us at Audience HiFi or visit our website.

 

Conclusion

 

This trade-in programme is an excellent opportunity to enhance your audio experience with Naim’s cutting-edge technology.

Don’t miss out on the chance to upgrade to superior sound quality and modern features with the Uniti Star, NDX2, ND5 XS2, or Uniti Core.

Visit us today to learn more about this offer and start your journey towards a new level of audio excellence.

At Audience HiFi, we are here to support you every step of the way, ensuring you get the most out of your Naim products.

Experience the best in high-fidelity sound with Audience HiFi and Naim.

We have thrilling news for all Sondek LP12 owners!

This summer, Audience is delighted to present a special offer from our esteemed supplier, Linn. Elevate your Sondek LP12 experience like never before with our exclusive upgrade promotion.

From now until 31st August 2024, when you purchase any LP12 component, you’ll receive a fantastic 30% discount on a second upgrade bought at the same time. This is the perfect opportunity to enhance your turntable’s performance significantly, ensuring a remarkable boost in your musical enjoyment.

 

 

Our extensive menu of Sondek LP12 upgrades is designed to cater to everyone, from those seeking subtle improvements to those looking for a complete overhaul. Whether you’re interested in upgrading your power supply, tonearm, or any other component, we have the perfect options to suit your needs.

Don’t miss out on this incredible chance to upgrade your turntable at unbeatable value. Now is the ideal time to get in touch with us, your dedicated Sondek LP12 specialists, to discuss the best upgrade options tailored specifically for your turntable. Our knowledgeable team is here to guide you through every step, ensuring you make the most informed decisions for your HiFi system.

Visit our shop or contact us today to take advantage of this exceptional promotion and experience the ultimate in audio performance with your Sondek LP12.

Hurry, this offer is only valid until 31st August 2024!

 

Contact us for more information: 01225 333310 | info@audience.org.uk

Linn is excited to unveil a groundbreaking opportunity for customers: the 2024 Klimax DSM Trade-In Initiative. This initiative is a direct response to the feedback from our valued customers who seek innovative ways to enhance their audio experience.

Linn’s commitment to delivering exceptional sound quality is at the forefront of this programme, designed to make upgrading to the superior Klimax DSM system—an unparalleled listening experience—both accessible and appealing.

The essence of the 2024 Klimax DSM Trade-In Initiative is a compelling offer. Linn invites you to trade in your existing 3rd-party audio equipment towards the purchase of a brand new Klimax DSM system, encompassing both Audio and AV variants.

 

Not just about upgrading your audio system.

 

This initiative is not just about upgrading your audio system; it’s a gateway to rediscovering music in its most pure and refined form.

Linn is dedicated to ensuring this transition is as smooth and rewarding as possible. To this end, Linn will contribute up to the maximum trade-in value specified in the Terms & Conditions, which, when applied, will significantly reduce the retail price of your new Klimax DSM system. This offer makes stepping into the world of superior Linn audio more accessible than ever before.

 

 

A celebration of music and the endless pursuit of perfect sound quality.

 

Linn’s 2024 Klimax DSM Trade-In Initiative is more than just an offer; it’s a celebration of music and the endless pursuit of perfect sound quality. It represents Linn’s ongoing commitment to enriching lives through music by making high-quality audio more accessible to everyone.

Don’t miss this unique opportunity to transform your audio experience with Linn. Join us in embracing the future of sound with the Klimax DSM Trade-In Initiative. Rediscover your music collection with the clarity, depth, and detail that only a Linn system can deliver. Start your journey towards unparalleled audio excellence.

 

More information.

 

Send us an email or give us a call for more information: info@audience.org.uk or call on 01225 333310.

Click here to find us.

Until the 2nd of January, you can save £150 on the NODE from Bluesound (read more here).

 

The NODE allows you to add streaming to any stereo. The Bluesound NODE unlocks the world of hi-res music streaming and multi-room audio to create a modern addition to existing hi-fi systems or your favorite set of powered speakers.

 

Give us a call for more information, or send us an email – 01225 333310 / info@audience.org.uk.